Optimizing your business page, leveraging advanced marketing techniques, and mastering Facebook’s ecosystem can transform your company’s online presence.

Genuine engagement, consistent posting, and data-driven decision-making are key to maximizing Facebook’s full potential. From creating engaging content to leveraging focused advertising, mastering the techniques of Facebook marketing is essential for thriving in the current digital environment. 

Effective strategies, practical tips, and advanced techniques await to help you grow your business using Facebook’s powerful tools.

Whether you’re a small business owner just starting out or an established company looking to refine your social media strategy, Facebook offers a wealth of opportunities. By focusing on building a strong foundation, creating engaging content, and implementing advanced marketing techniques, you can accelerate your business growth and increase your online visibility.

Setting The Foundation For Success

Establishing a strong foundation on Facebook is crucial for long-term business growth. By optimizing your business page and building an initial audience, you’ll create a solid platform for successful marketing campaigns and increased engagement.

Optimizing Your Facebook Business Page

Your Facebook Business Page is your company’s digital storefront, making a significant impact on brand perception and audience engagement. Let’s explore how to make it shine.

Crafting An Engaging Profile And Cover Photo

Select a profile picture that instantly identifies your brand, such as your logo or a recognizable icon. For your cover photo, choose an image that captures your brand’s essence or showcases your products, aiming to create a memorable impression and encourage engagement.

Perfecting Your About Section And Contact Information

Create a concise, compelling About section that clearly explains your business and highlights its unique value proposition. Ensure all contact details are accurate and up-to-date, including your website, email, phone number, and physical location if applicable.

Choosing The Right Page Template And CTA Button

Pick a page template that aligns with your business type and goals. Customize your call-to-action (CTA) button to direct visitors to your primary objective, be it booking an appointment, making a purchase, or reaching out to your team.

Building Your Initial Audience

Building your audience is an important step in expanding your Facebook presence. Focus on quality connections to create a solid foundation for future growth.

Leveraging Personal Connections Strategically

Begin by inviting friends, family, and colleagues to like and follow your business page. These initial supporters are more likely to engage with your content, providing valuable social proof and helping to expand your reach organically.

The Pitfall Of Fake Followers And Why To Avoid Them

While it might be tempting to artificially boost your follower count, purchasing fake followers can severely damage your page’s performance and credibility. Instead, concentrate on attracting genuine followers through engaging content and targeted marketing efforts.

Building a strong Facebook presence requires time and dedication. Consider partnering with a reputable social media agency to develop an effective strategy aligned with your business goals and target audience.

Content Strategy For Maximum Engagement

Crafting a robust content strategy is key to maximizing engagement on Facebook. Let’s explore how you can boost your business’s visibility and audience interaction through smart planning and diverse content.

Developing A Consistent Posting Schedule

Consistency is crucial for maintaining audience interest and improving your page’s visibility. Create a posting schedule that aligns with your audience’s online habits. Stick to this schedule to ensure a steady flow of valuable content that keeps your followers coming back for more.

Diversifying Your Content Mix

Keep your audience engaged by offering a varied content mix that caters to different preferences. Don’t be afraid to experiment with different types of posts to discover what truly resonates with your followers.

Crafting Engaging Posts, Articles, And Polls

Strike a balance between informative, entertaining, and interactive content. Share industry insights that position you as an expert in your field. Give your audience behind-the-scenes glimpses to build a personal connection. Use polls to encourage participation and gather valuable feedback that can inform your future content strategy.

Leveraging Video Content For Higher Reach

Incorporate video content to boost engagement and extend your reach. Concise, engaging videos can effectively communicate your message in a format that’s more likely to be shared. Consider creating how-to videos, product demonstrations, or quick tips related to your industry.

Harnessing The Power Of Facebook Live

Facebook Live offers a unique opportunity to connect with your audience in real-time. This feature can significantly increase your page’s visibility and encourage genuine engagement with your followers.

Planning And Executing Successful Live Sessions

Prepare thoroughly for your live sessions by choosing topics that truly interest your audience. Promote your live events in advance to build anticipation and ensure maximum attendance. Consider creating a content calendar specifically for your live sessions to maintain consistency.

Encouraging Real-Time Audience Interaction

During live sessions, actively engage with viewers by answering questions and acknowledging comments. This real-time interaction builds a stronger connection with your audience and encourages continued engagement long after the session ends.

Maximizing Impact With Facebook Stories

Facebook Stories provide an excellent way to share timely, ephemeral content that captures audience attention. Use this feature to complement your regular posting strategy and add an engaging element to your content mix.

Creating Compelling Story Content

Craft visually appealing and concise stories that offer clear value to your audience. Use a mix of photos, videos, and interactive elements to keep your stories engaging and memorable.

Using Stories For Time-Sensitive Promotions

Use the urgency of Stories to promote limited-time offers or events. The 24-hour lifespan of Stories makes them perfect for creating a sense of exclusivity and driving immediate action from your followers.

Remember, producing social content that resonates with your audience is crucial for engagement. Regularly analyze your content performance and be ready to adjust your strategy. This ongoing refinement ensures continued growth and engagement on your Facebook business page.

Advanced Facebook Marketing Techniques

Ready to take your Facebook marketing to the next level? Let’s explore some advanced techniques that can truly propel your business growth. We’ll explore the power of Facebook Groups, effective advertising strategies, and data-driven decision-making.

Utilizing Facebook Groups For Business Growth

Facebook Groups are a goldmine for building community and expanding your business reach. By engaging strategically, you can establish yourself as an authority and create meaningful connections with potential customers.

Finding And Joining Relevant Groups

Start by identifying groups where your target audience hangs out. Once you’ve joined, participate in discussions genuinely and offer valuable insights. Remember, a thoughtful approach is important – highlight your knowledge without overly emphasizing your business.

Creating Your Own Business-Focused Group

Why not create a group centered around your industry or niche? It’s a great way to cultivate a dedicated community. Provide exclusive content, encourage discussions, and use the group as a sounding board for new ideas.

Using social media to grow your business requires consistent nurturing of your group. Keep the engagement high and the interactions valuable to maintain an active, thriving community.

Implementing Facebook Advertising Strategies

Facebook’s advertising platform is a powerful tool with sophisticated targeting options and diverse ad formats. Mastering these can significantly boost your visibility and drive conversions.

Understanding Facebook’s Ad Types And Formats

Get familiar with the various ad types available – from image ads to video ads and carousel ads. Each format has its strengths and can be leveraged for specific marketing goals.

Paid social media ads on Facebook can be highly effective when done right. Don’t be afraid to experiment with different formats to see what resonates best with your audience and aligns with your campaign objectives.

Targeting The Right Audience For Your Business

Make the most of Facebook’s detailed targeting options. Use demographics, interests, behaviors, and custom audiences to ensure your ads reach the most relevant users.

Leveraging Facebook Insights For Data-Driven Decisions

Facebook Insights is your window into your page’s performance and audience behavior. Use these analytics to continually refine your strategy and improve your marketing efforts.

Key Metrics To Track For Business Growth

Keep a close eye on metrics like reach, engagement rate, click-through rate, and conversion rate. These indicators will give you valuable insights into how effective your content and advertising campaigns are.

Adjusting Your Strategy Based On Analytics

Make it a habit to regularly review your Facebook Insights data. Use what you learn to optimize your content strategy, posting schedule, and ad campaigns. Let your audience’s preferences and behaviors guide your approach.

By implementing these advanced techniques, you’ll be well on your way to driving substantial growth for your business on Facebook. Remember, the key to success is consistent testing, analyzing, and refining your strategies. Happy marketing!

Building And Nurturing Your Facebook Community

A thriving Facebook community is the cornerstone of successful business growth on the platform. Cultivating a loyal and engaged audience requires consistent effort, genuine interaction, and strategic community management.

Managing social communities effectively involves cultivating authentic connections, maintaining a consistent brand voice, and adeptly handling feedback. Let’s explore key strategies to build and nurture your Facebook community, making it a valuable asset for your business.

Fostering Genuine Engagement With Your Audience

Authentic engagement is crucial for building a strong community on Facebook. By consistently interacting with your audience, you create a sense of belonging and loyalty that can drive business growth.

Responding To Comments And Messages Effectively

Address comments and messages promptly with personalized responses. Show appreciation for positive feedback and thoughtfully address concerns or questions to demonstrate your commitment to customer satisfaction.

• Respond within 24 hours when possible
• Use the customer’s name in your reply
• Offer solutions or direct them to helpful resources

Encouraging User-Generated Content

Inspire your audience to create and share content related to your brand. This approach not only boosts engagement but also creates a sense of community ownership.

• Run photo contests featuring your products
• Ask for customer testimonials or reviews
• Feature customer success stories on your page

Creating A Brand Voice That Resonates

Develop a distinctive and consistent brand voice that aligns with your company values and appeals to your target audience. Your brand voice should be authentic, relatable, and consistent across all Facebook communications.

• Define your brand’s personality traits
• Create a style guide for your team
• Use language that reflects your brand’s values

Handling Negative Feedback And Crisis Management

Addressing negative feedback and managing potential crises are critical aspects of community management. Respond to criticism professionally and constructively, demonstrating your commitment to customer satisfaction and continuous improvement.

• Acknowledge the issue publicly
• Take the conversation private when necessary
• Follow up to ensure resolution

Develop a crisis management plan to handle potential issues swiftly and effectively. Be transparent, take responsibility when necessary, and focus on providing solutions to maintain trust within your community.

By implementing these strategies, you can build an engaging and supportive Facebook community that strengthens your brand’s online presence and contributes to your business growth. 

Remember, building a strong community takes time and consistent effort, but the rewards in terms of customer loyalty and brand advocacy are invaluable.

Integrating Facebook With Your Overall Marketing Strategy

Seamlessly integrating Facebook into your broader marketing initiatives is key to maximizing its impact. 

A well-crafted social media marketing strategy aligns your Facebook presence with your overall business goals, allowing them to work together effectively. Let’s explore effective ways to connect Facebook with other marketing channels and strategies.

Connecting Facebook With Other Social Platforms

Utilizing multiple social platforms can significantly increase your marketing reach and effectiveness. Establishing a consistent presence across different channels allows you to connect with a broader audience and deliver your brand message effectively.

Synergizing Facebook And Instagram For Maximum Impact

Facebook and Instagram connectivity provides robust opportunities for cross-platform marketing. Utilize Facebook’s Creator Studio to manage and schedule posts for both platforms, ensuring consistent messaging and timing across your social media presence.

• Use Instagram’s visual appeal to create engaging content that can be shared on Facebook.
• Utilize Instagram Stories and Reels to create engaging content that can be adapted for Facebook audiences

Cross-Promoting Across Different Social Media Channels

Expand your reach by strategically cross-promoting content across various social media platforms. Share your Facebook content on Twitter, LinkedIn, or Pinterest to drive traffic back to your Facebook page and increase engagement.

• Consider growing your business with Instagram using similar strategies
• Tailor content to suit each platform’s unique audience while maintaining a consistent brand voice

Aligning Facebook Marketing With Your Website And SEO Efforts

Integrate your Facebook marketing with your website and SEO strategies to create a seamless user experience and improve online visibility. Implement Facebook pixels on your website to track conversions and create targeted ads based on user behavior.

• Share website content on Facebook to drive traffic and improve search engine rankings
• Incorporate Facebook social proof (reviews, testimonials) on your website to build credibility

Incorporating Facebook Into Your Customer Service Strategy

Transform your Facebook presence into a powerful customer service tool. Utilize Facebook Messenger to provide quick, personalized responses to customer inquiries and concerns, enhancing your business’s accessibility.

• Set up automated responses for frequently asked questions to improve response times
• Monitor comments and messages regularly, addressing issues promptly to demonstrate commitment

By incorporating Facebook into your overall marketing approach, you establish a consistent brand experience that resonates with your audience across various channels. This approach not only enhances marketing effectiveness but also drives business growth by leveraging each platform’s unique strengths.

Frequently Asked Questions

Conclusion

Growing your business on Facebook is an exciting journey that combines strategy, creativity, and adaptability. By optimizing your profile, creating engaging content, and making data-driven decisions, you’re setting the stage for success. 

Consistency is key, so aim to post regularly and genuinely engage with your audience. Don’t forget to use a variety of features like Facebook Live and Stories to expand your reach and influence.

As you become more comfortable with the platform, consider exploring advanced techniques. Targeted advertising and community engagement through groups can strengthen your brand’s visibility and reach. 

Remember, Facebook is a platform that continues to develop and change over time. Stay curious, be willing to adapt, and continuously refine your approach based on performance insights. 

With dedication and the right strategies, you’ll be well-equipped to harness Facebook’s full potential and drive sustainable growth for your business.

And that’s why you need to know that it’s important to take stock of how your competitors are using the platform.

Understanding your competitor’s strategies might sound time-consuming, but it’s an essential part of any great strategy. And definitely, one that will help your active ads and ROI. 

Let me explain…

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What’s the Easiest Way to ‘Find Competitors Facebook Ads’?

By using the “Info and Ads” tool on Facebook, you’ll be able to easily find your competitors Facebook ads through their business Facebook pages.
Liking pages, joining mailing lists and visiting their websites are also some other ways to see your competitor’s ads in your Newsfeed.

Understanding how your competitors are using Facebook ads can help you:

• Save thousands of dollars by not making the same mistakes as them
• See what ads break through the noise and drive results
• Learn what messaging connects with your target audience
• Ad transparency means you can see how your competitors audience is reacting to their messages
• And more…

This information can help you to enhance your own strategy and create highly-profitable ads.

Ready to Become an Expert When it Comes to Finding Your Competitors Facebook Ads?

Let me walk you through the best tactics and tools to research and find your competitors Facebook ads.

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How to Find, See, and Analyze Competitors’ Facebook Ads: Complete Guide

Finding and analyzing your competitors’ Facebook ads can provide invaluable insights for your own marketing strategy. This comprehensive guide will walk you through the most effective methods to discover what ads your competition is running, how they’re positioning their products, and what strategies you can adapt for your own campaigns.

Facebook’s advertising ecosystem is designed to be somewhat opaque – advertisers aren’t meant to have complete visibility into competitors’ strategies. However, several legitimate methods exist that allow you to see what ads your competitors are running. By systematically collecting and analyzing these ads, you can identify trends, spot opportunities, and refine your own advertising approach without starting from scratch.

The methods outlined below range from using Facebook’s built-in tools to third-party solutions and manual techniques. Each approach has its advantages and limitations, so we recommend using a combination of methods for the most comprehensive view of your competitive landscape. Remember that the goal isn’t to copy your competitors but to understand the market better and identify opportunities they might be missing.

Using Facebook’s Ad Library for Competitor Research

Facebook’s Ad Library is the most official and comprehensive tool for viewing competitors’ ads. Originally created for transparency in political advertising, it now covers all active ads across Facebook’s platforms. To use the Ad Library:

1. Visit Facebook Ad Library directly or access it through any Facebook page by clicking on “Page Transparency” and then “Go to Ad Library.”
2. Search for your competitor’s business name or page. You’ll see all their active ads, including when they were launched and on which platforms they’re running (Facebook, Instagram, Messenger, etc.).
3. Filter results by country, platform, and impressions to narrow down your research. For competitive analysis, focus on ads with high impression counts as these are likely performing well.

The Ad Library provides significant detail, including ad creative, copy, and how long the ad has been running. While it doesn’t show targeting parameters or performance metrics, the longevity of an ad can be a good indicator of its effectiveness—Facebook advertisers typically stop running ads that don’t perform well.

Advanced Techniques for Monitoring Competitor Ads

Beyond the basic methods, several advanced techniques can help you systematically track competitor advertising activities over time:

1. Create a dedicated research account: Set up a separate Facebook account specifically for research purposes. This allows you to engage with competitor content without affecting your personal or business profile’s algorithm.
2. Implement a scheduled research routine: Dedicate time weekly to check for new competitor ads and save examples in an organized system. Tools like Airtable or even a simple spreadsheet can help track creative approaches, messaging themes, and offers over time.
3. Use browser extensions: Tools like AdSpy or BigSpy can help you capture and organize ads you encounter. Some extensions can automatically save ads to collections for later analysis.
4. Analyze seasonal patterns: Pay special attention to how competitors adjust their advertising during key selling seasons, holidays, or industry events. These patterns can help you anticipate future campaigns and prepare competitive responses.

By combining these techniques with the tools mentioned earlier in this article, you’ll develop a comprehensive understanding of your competitive landscape on Facebook. This intelligence can inform not just your ad strategy, but also your product development, pricing, and overall marketing approach.

3 tools to help you find competitors Facebook Ads

#1 Facebook’s Info and Ads tool

What if I told you can look at every ad your competitors are currently running on Facebook? And as a bonus: What if I said that it takes just a few clicks?

It’s literally that easy.

As a way to increase transparency, Facebook allows users to view all ads a Page is currently running via the “Info and Ads” tab.

Here’s how it works:

•  Simply visit any Page. For this example, we’ll use Outback Steakhouse:

• Click “Info and Ads” in the left-side menu:

• You can now see any ads that Page is running:

#2 AdEspresso’s Facebook Ad Examples

The team at AdEspresso has collected more than 170,000 Facebook ad examples from a range of industries.

You can search the database for ads specific to your industry and even search by brand name to single out competitors from within your niche. You can also filter results by placements and objectives if you’re looking for specific types of ads.

For example, searching for ‘sneakers’ returns some brilliant ad examples:

Once you’ve found an ad that you’re keen to dig deeper into, you can click on it to view an embedded version of the advert, the copy used, and the placement details.

#3 Facebook’s “Why Am I Seeing This?” Feature

Every ad you see on Facebook contains a goldmine of data about how that advertiser is reaching you.

To access it, simply click on ‘…’ icon in the top right corner of an advert and click the “Why am I seeing this?” option.

From here you can see why that ad is showing up within your feed. For example, I was shown the above advert from Moo.com because they are targeting a lookalike audience and I share some common traits with its customers:

Using this simple trick you can start to unravel your competitors Facebook ads targeting strategies.

How to See and Check Competitors’ Facebook Ads in Your Feed

There isn’t an exact science to this as the Facebook algorithm is pretty complex. But a couple of ways you can encourage ads from your competitors to show up in your feed include:

#1 Liking competitor Pages and ads

Many advertisers target their ads towards people who already like their Page and this is a good way to send signals to Facebook that you’d like to see content from this brand in your feed. If you also engage with their ads (react, click, comment) when you see them there’s a chance they’ll show up in your feed more often.

#2 Visiting competitor sites

Checkout out your competitors’ websites is another great way to send signals to Facebook that you’d like to see their content, and with many brands running re targeting ads to website visitors this

#3 Joining mailing lists

Many advertisers target Facebook users based on existing email and customer lists their email. For example, these are all advertisers who advertise to me based on my details being a part of their list:

(Find yours here).

If you sign up to your competitor’s mailing lists, there’s a higher chance you’ll see their ads (if they use this type of targeting), plus you can also keep an eye on their email marketing strategies at the same time. Win-win!

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3 Tips on using your competitors Facebook Ads to grow your business

So we now know how to spy on your competitors Facebook Ads, it’s time to put that new-found data into action. Here are four steps to using this information to grow your business:

#1 Know what you want to learn

Before you start your competitor research, think about what you want to achieve from this work.

If you go into research without clear goals, you can waste hours of valuable time gaining insights that won’t benefit your business.

Set 1-3 clear goals, and focus your research on those goals specifically.

For example, you might want to look at how your competitors are using video ads to boost product awareness.

In this case, you might want to specifically analyze things like:

• Video length
• How product(s) are featured in the video
• Do they use square, horizontal or vertical videos

Knowing your goals will enable you to remain laser-focused during your research to ensure you’re not wasting time researching every single detail about every competitor’s ad.

#2 Click-through to landing pages

Successful Facebook advertising campaigns revolve around much more than just the ad you put together and publish — the landing page that you drive traffic to also plays a major role in your conversion and success rates.

With each ad, you see, ensure you click-through to the landing page and see how your competitors are guiding customers through their funnel to making a purchase.

For example, this advert from Sleeknote talks about a feature of its product:

And drives traffic to a landing page specifically focused on the feature from the ad:

If you look closely at that landing page you can also begin to see how it tries to convert website visitors into users. There are two CTAs on the page as soon as you visit (and these remain visible as you scroll):

And more CTAs appear as you progress through the page:

When you’re looking at competitor landing pages, think about:

• What’s the selling point? Take a look at the main selling point they’re focused on across the page, or if it’s an e-commerce product page, look at how they’re describing the product: What language do they use? How do they sell the benefits?
• Do they have any offers? In the above example, Sleeknote is offering a 7-day free trial to customers, and often, ads are followed up with offers to boost conversions. Make a note of any tactics you see here to keep in your arsenal for the future.
• What are the CTAs? If it’s an e-commerce page, the main CTA might simply be “Buy now”, but for other goods and services you might spot a bunch of variations like “Book a demo”, “Schedule an appointment”. Check out what your competitors end goal if with this funnel.

#3 Run experiments based on your research

Your research will help you generate a number of hunches about what will work for your business on Facebook ads, but we can’t rely on those entirely.

Take what you’ve learned from your competitors and create a number of experiment ideas that you can test.

A simple way to frame experiments is this formula:

If we (experiment idea),
then (expected results),
because (assumptions).

For example:

If we create short 10-second video ads,
then can build an audience of people to retarget with bottom-of-the-funnel ads,

because video ads get more engagement than other ad-types and we’ve seen this work for [competitor].

Or:

If we target ads to our previous customers,
then we can increase the lifetime value (LTV) of a customer and encourage repeat purchases,
because we know these people are happy to buy from us, so will be more receptive to sales-focused, bottom-of-the-funnel ads.

Use this framework to generate as many ideas as you can come up with — go wild (but aim for at least 20). Remember: sometimes the best ideas are the ones that aren’t so obvious.

Once you have a list of ad experiments, prioritize them so that you know where to get started.

One way to prioritize experiments is by using “ICE” scores. ICE stands for impact, confidence, ease:

• Impact: If this experiment works, how will it impact your business?
• Confidence: How likely do you think this experiment is to succeed?
• Ease: How simple will this be to implement?

Give every experiment a score out of 10 for each of these categories and the experiments with the highest scores are the ones you should prioritize first.

Frequently Asked Questions

We’ve covered all the basics, but maybe you still have a few questions you’re still short on answers for. No problem! Let’s review and get some answers.

TIPS TO PROMOTE YOUR CBD ADS ON FACEBOOK

No longer some kind of “hippie” product, CBD has made its debut on multiple stores shelves, on Amazon and elsewhere across the web and globe. So WHY on , (or some choice language) is it so difficult to promote CBD ads on Facebook? 

The answer, of course, lies in the Facebook advertising policy. 

You see, it wasn’t until the 2018 Farm Bill that Cannabis and CBD was even recognized as a non-illegal product, but even with the introduction of the bill, Facebook has yet to update their ads policy, leaving us with only a small and specific subset of ads that make it past the checkpoint. 

Thanks to it being incredibly difficult to get anything through the ever watchful eye of Facebook, we decided to make it easier on everyone and create a guide detailing EXACTLY what you needed to do to get those CBD ads rolling on Facebook. 

Ready? Let’s roll.

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Can My CBD Business Benefit from Putting CBD Ads on Facebook?

If you sell CBD products, the answer is yes, but for the more technically-minded individuals reading, allow me to explain.

A study done in mid 2019 revealed that a whopping 40% of individuals ages 18-29 have used CBD at some point in the past or were current users.

It also found that 15% of individuals aged 60 and older had also tried or were current CBD users.

This means that on average 64 million Americans have tried or are currently using CBD.

And 75% of the businesses with CBD as an offering are owned by women.

In addition, 40% of Americans are interested in trying CBD.

With numbers like this, it’s no surprise that businesses are getting in on the hype. However, when it comes to MARKETING CBD, things get (a lot) more complicated.

It’s no surprise either that the BEST place to market CBD products is online. 1) Because the population that happens to be the biggest users spend a majority of their time plugged in online and 2) it’s the perfect platform for getting in front of your buyers in the most thumb-stopping way possible. Literal magic.

The thing is, even with the internet playing a key role as the leading CBD sales channel with over 60% of the whole market being online, CBD business owners like you have a million hoops they’re required to jump through when it comes to CBD advertising on Facebook and Instagram.

And that’s where we come in. Let’s get your CBD ads rolling!

Navigating Regulations for CBD Advertising on Facebook

While it’s not exactly contraband anymore, there’s still a lot of uncertainty around CBD as a health or food related product, which can make it difficult for advertisers to use native advertising placement.

CBD Advertising on Facebook: Strategies That Work

Facebook’s strict policies regarding CBD products don’t mean you can’t effectively advertise your CBD business on the platform. While direct promotion of CBD products is restricted, savvy marketers have developed strategic approaches that comply with Facebook’s guidelines while still reaching their target audience. The key is understanding the distinction between prohibited content and acceptable advertising practices that can indirectly promote your CBD brand and products.

One effective strategy is to focus on educational content about the general benefits of plant-based wellness without specifically mentioning CBD. This approach positions your brand as a thought leader in the wellness space while avoiding direct product promotion that might trigger Facebook’s content filters. For example, you might create ads discussing holistic approaches to stress management, sleep improvement, or natural wellness—topics that resonate with your target audience without explicitly mentioning CBD.

Brand awareness campaigns represent another viable approach for CBD businesses on Facebook. Instead of promoting specific products, focus your advertising on building recognition for your company name, logo, and overall mission. These campaigns can highlight your company’s values, sustainability practices, or community involvement without referencing CBD directly. This strategy helps establish brand credibility and recognition, so when consumers encounter your products through other channels, they already have positive associations with your brand.

Indirect CBD Advertising Techniques

Landing page optimization plays a crucial role in effective CBD advertising strategies on Facebook. While your ads cannot mention CBD, they can direct users to landing pages that provide more detailed information once they’ve clicked through. Ensure these landing pages are compliant with Facebook policies initially, then use strategic navigation options to guide visitors to CBD-specific content. This approach requires careful planning to maintain compliance while still converting ad traffic into potential customers.

Another technique gaining popularity is the use of lifestyle marketing in CBD advertising on Facebook. Rather than focusing on products, create ads that showcase the lifestyle associated with your brand—featuring images of people enjoying outdoor activities, practicing yoga, or engaging in self-care routines. These ads can promote a wellness-focused lifestyle that aligns with your CBD brand values without explicitly mentioning prohibited products, effectively building audience affinity with your brand identity.

Measuring Success in CBD Facebook Advertising

Tracking performance metrics is essential when implementing indirect CBD advertising strategies on Facebook. Since conversion paths may be less direct than traditional product advertising, pay special attention to metrics like engagement rates, brand lift measurements, and multi-touch attribution models. These metrics help evaluate how effectively your compliant advertising is contributing to overall brand awareness and eventual sales, even when direct product promotion isn’t possible.

A/B testing becomes particularly valuable for CBD advertisers on Facebook. Experiment with different messaging approaches, visual elements, and calls-to-action to determine which combinations most effectively engage your target audience while maintaining compliance. For example, test whether wellness-focused messaging outperforms educational content, or whether lifestyle imagery drives more engagement than informational graphics. These insights will help refine your advertising strategy over time for maximum impact within Facebook’s regulatory constraints.

What is Native Advertising on Facebook?

In short, Native ads on Facebook are ads that blend in and reflect the content around them.

Native ads exist within the news feed on both Facebook and Twitter, as well as a select other few websites and apps.

Yes, Native ads are often criticized as a medium for social paid advertising because it can feel as if the network or advertisers are deliberately deceiving users into believing that the paid advertising placements are actually organic content.

But the truth is that consumers are actually pretty comfortable with both the practice and the concept with a few exceptions:

• They need to be from trustworthy brands
• They need to be relevant

Because CBD ads can benefit from being sandwiched between other health and medicinal posts, it can be difficult to get wording and imaging that is approved to use on the Facebook platform.

How to Advertise CBD on Facebook: Promotion Best Practices

• List GENERAL benefits for CBD products and ALWAYS avoid making medical claims, especially serious ones. However, if you need a work-around, you can cite medically-backed sources like those found in the U.S. National Library of Medicine and/or the National Institutes of Health. Both are great options.
• The Farm Bill requires each State to submit its own hemp regulation plan so that it can be approved for sales going forward. Unfortunately, not all States have done this yet, so pay attention to your local laws.
• Building trust with consumers should always be your priority. You can do this by testing for contaminants, proving the quality of your CBD, being locally sourced or even calling for lab-results that can properly showcase the CBD percentages in your products. This is a good step to take now, but it’ll also play hugely in your favor at the point that CBD is fully legal.
• While you CAN advertise CBD on Facebook, you CANNOT mention the products in your ads.
• Refrain from using CBD within a domain name.
• If needed, you can create a new Facebook account. Leave any CBD-related promotion or information off of the page.
• This is complicated, but you’ll need to find creative ways to describe your products to your customers.
• CBD images are currently allowed if they don’t mention CBD.
• Target audiences who have an interest in “hemp oil”
• Replace “CBD” with “Natural Plant-Based Remedies” anywhere in your ad creative and copy.

What Can I Do If Facebook Won’t Approve My CBD Ads Campaign?

Double check that your landing page does NOT mention CBD oil. If you need to, disconnect any correlation between the landing page and your main website. If it says CBD, it can be crawled by Facebook ad bots and it will be rejected.

If you have a track record when it comes to rejected ads, this could play against you when it comes to getting CBD ads approved.

Sometimes, improving your chances could be as easy as having an agency with a good track record publish your ads. Other times, this can look like taking a break from CBD and hemp related advertising and focusing on something else for awhile.

Remember: when it comes to hemp ad policy and CBD and Facebook ads, you run the risk of having your account deleted whenever you get rejected. You can combat this by making certain that you’re doing what we described above: focusing on other things when possible to keep your track record positive.

Frequently Asked Questions

Just in case we’ve been amiss in answering all of your questions around CBD Facebook ads or hemp advertising laws, this section is just for you.

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Looking to learn more? Join our Facebook social media marketing group or read more incredibly insightful social media paid advertising information HERE.

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Facebook Sponsored Posts: The #1 Exhaustive Guide to Heroic Success

The Best Way to Use Facebook Sponsored Posts

Facebook sponsored posts are epic  That is the reason entrepreneurs rely on sponsored posts to get their word across. But if you are new to this field, you may have a lot of questions like:

• Should I have a strategy for sponsored posts?
• Are sponsored posts even worth it?
• How can they boost a business in the long run?

Read on to find out the answers to all of these questions and more!

RELATED CONTENT:

1) Facebook Instant Experience Ads: A Handful Guide to Increase Engagement
2) 15 Facebook Retargeting Ads Examples to Make More Money

What are Facebook Sponsored Posts?

In recent years, have you noticed that your organic posts on Facebook business pages don’t seem to have the same reach as they once had?

Consequently, only a small percentage of your following sees your page posts. That is due to Facebook’s constantly evolving algorithm.

Brands now have to compete for feed visibility while friends, family, coworkers, and others take the top spot in the feed over businesses.

Hence, we have to pay up to play the game. However, if we play smart, we don’t have to spend a lot to boost our reach; an easy and affordable method is to use Facebook sponsored posts.

Here’s what we mean by Facebook advertising and sponsored posts:

These are promoted posts that increase the engagement rate.

They act like explicit online advertisements.

Sponsored blog posts increase user engagement and page view.

In today’s digital age, can you imagine a better way to gain popularity than through social media? Facebook is one such site that offers sponsored posts through text and rich media. A user can easily spot a Facebook ad as “sponsored” that shows up under your company’s name.

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How to Create Facebook Sponsored Posts: Beginner’s Guide

Now that you have decided that Facebook sponsored posts will get you the traffic you desire, it’s time to create them.

By following the step-by-step guide below, you are well on your way to creating one within mere minutes:

#1 Go to Facebook’s “Ad Manager” and select your objective. You will come across three categories: awareness, consideration, and conversion. Choose “awareness” if you want to increase your audience through brand awareness.

#2 Select the “Ad Set” audience that aligns with your business based on their job titles, education, interests, etc. To reach a specific audience, check out the “Narrow Further” feature.

#3 Set your budget, schedule, bidding, and ad placement. The more audiences you pick out, the more ad sets you have to worry about fixing.

#4 Develop the ad. Once you finalize the ad sets, it is time to work on the ad itself; pick out catchy titles and bright-colored images.

#5 Publish and track performance!

By tracking performance, you can easily see which ad is doing better and lagging (if you post more than one). If you see one that is not doing too well, you can delete it and allocate its budget to the better-performing ones.

Creating Facebook Sponsored Posts Messages

Here’s how you can create a Facebook sponsored posts message:

1. Open the “Ads Manager” and go to “Ad Creation”
2. Find the “Choose a Campaign Objective” option and click it; select the “Messages” object under this.
3. Choose a unique campaign name and create a budget; click next.
4. You will find the “Ad Type” option, click it and select “Sponsored Messages” from the dropdown menu.
5. Choose a budget wisely, and subsequently, your schedule.
6. Now open “Message Template” and choose whichever option suits you best: Text Only or Text and Image
7. Type out the message (and add an image if you pick the Text and Image option)
8. Additionally, you can add quick replies under “Customer Action”.
9. Click on “Publish”, and your ad is up just like that.

So, with this easy step-by-step guide in front of you, you are all set to create your very own sponsored messages.

How to Boost Facebook Sponsored Posts

Boosted posts are a simpler alternative to Facebook ads. Have you ever seen the “Boost Post” option in front of your existing Facebook posts? Well, that is where the journey begins!

Boosting makes use of Facebook’s pay-to-play mechanism. They are not paid partnerships with brands.

As a result, your ad will show up higher in people’s newsfeeds. (Or just show up period.) Here’s how you can boost an organic business post on Facebook:

• Click the boost option on the post you want to target people with and engage with on Facebook.
• A boost creation menu will show up. Select the audience and targeting criteria.
• Set up a budget and duration of the run. Time frame means the amount of time you want the post to play on someone’s feed; the longer you choose, the more you will have to pay.
• Publish!

And with that, you have successfully created and published a boosted post for the first time! All you have to do now is wait and watch larger audiences reach your business profile. (The hardest part if we’re honest.)

The Benefits of Facebook Sponsored Posts

A survey showed that almost one-third of the millennial population chooses to buy products or services after seeing sponsored content.

The fact is that the typical Facebook ad can be a bit of a turn-off.

And this is because ads can be insincere and geared only towards selling for the benefit of the company.

So how then is it possible for such a large chunk of the population to buy the product or avail themselves of the service after seeing Facebook ads? The answer is as follows:

• This strategy subtly asks you to buy a product instead of an in-your-face ad that openly urges you to make a purchase.
• A creative ad can spark joy; joy is a significant motivator that drives consumerism. Hence, people want to buy your product immediately.
• Facebook’s links are easy to use; so, people can quickly follow the “buy now” links. Thus, increasing your product sales app installs.

Facebook Sponsored Posts vs Facebook Ads

Facebook ads and Facebook sponsored posts are essentially one and the same in that they both are advertising methods. Both give brands a high return on investment – if the brands use them well.

But with that said, they do have differences in the way they operate. Some key differences are as follows:

• Facebook sponsored posts are more useful as they have a specific focus on return on investments
• Boosted posts take less time in comparison to Facebook Ads (a total of five minutes compared to an hour or two)
• Boosted posts are somewhat cheaper
• Facebook Ads reel in a newer target audience while boosted ads are limited to the existing fan base.
• Facebook Ads drive revenue and capture leads.

Hence this comparison must have got you thinking that Facebook Ads is the undisputed winner, yea? While Facebook Ads are better for the market and business growth, boosted posts are still a fundamental marketing strategy.

Why is that the case? Because an existing audience can stop seeing your posts in their feeds due to the above mentioned notorious algorithm. Hence, you need to boost a post once in a while at least.

Elements of Attention-Grabbing Facebook Sponsored Posts

Imagine creating a post and then watching it perform poorly. What then? Well, for starters, you need to understand that creating successful Facebook sponsored posts requires five things:

• Adequate marketing knowledge
• Practice
• Incredible copy
• Eye-catching content
• Testing, testing, testing!

Just like you can’t expect to take home an Olympic medal the first time you run a track or take a ski jump, it’s imperative that you take the time to practice, test, and adjust to get the best results.

And we’re going to give you a head start.

So, without further comment, here’s what you need to do to create a post that contains that jaw-dropping “wow” factor:

• Showcase only the most vital aspect of your business in the post. Why? Because overfilling the ad with an abundance of content will cause the audience to lose interest; no one wants to do homework on a social site!
• Use large, clear fonts. After all, you want people to be able to quickly read and discern what your sponsored posts are about!
• Use new and creative ideas.
• In a “text-only” ad, use bullet points and short sentences.
• Make use of the color theory. Convey a message to people’s psyche through colors!

There are many other tips to make a killer ad on social media accounts. But using the color theory is by far the most significant step in today’s marketing world. In using this theory, digital designers use their extensive knowledge of:

• Human optical ability,
• Culture,
• Social norms,
• Psychology,
• Sociology

Instead of spending your time researching the color theory, you can hire a marketing expert to do that for you. Check out SociallyIn–the world’s best social media marketing agency–for more information on expert help.

Eye-Catching Facebook Sponsored Posts Examples

As of 2021, about a whopping ninety-three percent of brands had found Facebook sponsored posts to be a mainstream method of engagement.

The good news is that Facebook’s ad platform is the easiest to use; even people with very little business knowledge can create and run ads on the site.

Need a little inspiration? We can help!

#1 Google’s Facebook Ad Campaign: “Build What’s Next”

In an ad for its cloud computing product, Google created one of the most successful ads on Facebook. The color scheme of this ad was consistent with Google’s overall theme (same font, blue and white color scheme, etc.), which tells the audience about the brand without even looking at the name.

It uses active verbs that enable the users to visualize a future. It teaches us that consistency and language are key!

#2 Shopify’s Facebook Ad Campaign: “Sell You Crafts”

As you may know, Shopify is one of today’s largest and most successful e-commerce platforms for online retail stores. What the “Sell Your Crafts” ad gets right is the insight into the fact that not everyone knows how to monetize their talents.

So when people see the ad, it gets them thinking about how they can do that. And once you get them curious, it is only a matter of minutes before they click to find out more!

#3 Slack’s Facebook Ad Campaign: “Make Work Better”

Slack is a messaging platform that created a relatable meme-style ad that appealed to even the non-business personals. The ad features a lady sitting on a unicorn with a catchy title stating that this is how it feels to sit through twenty-five percent fewer meetings.

What makes this ad great is not only its excellent visuals but also the caption. The tagline considers that most people despise sitting through pointless meetings that could have been an email.

What Can We Learn From Facebook Sponsored Post Examples?

As a Facebook user, you will come across many such Facebook sponsored posts. Your best chance at success is to study those ads; see how people are engaging with them in the comments. And then go from there; start working on your ad!

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Frequently Asked Questions

Why Should You Utilize Facebook Retargeting Ads?

In short, Facebook Retargeting Ads are an effective way to get first-time site visitors to convert after clicking away from your online store or website. Facebook is the perfect place to retarget your customers because 1) it’s very likely that out of more than 2 billion users, those site visitors are among the individuals seeing your Facebook retargeting ads in their feed, and 2) because it’s very easy to create and manage.

Home to more than 3 BILLION daily active users, Facebook is an incredible platform for utilizing existing customers and pulling your leads already IN the funnel further down the buyer’s journey.

Not to mention that Facebook has excellent re-targeting options that allow you to capture your audience’s attention using interests, age, location and more.

While attracting cold leads is an essential element of any marketing strategy, being able to utilize your existing customers, leads and prospects is a much more cost-effective and reliable method of marketing.

In fact, it’s actually EASIER to maintain relationships with your current customers, so taking advantage of the opportunity that Facebook re-targeting ads can give you is an important first step to Facebook marketing success.

The size of your business is irrelevant in terms of Facebook retargeting ads because no matter how small or how large your business may be, you can always adjust your Facebook retargeting ads budget.

Are you ready to learn how to build deeper relationships with your customers and get conversions quickly? Let’s get started.

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Facebook Retargeting Ads: The Strategy

Before we can really dive into our favorite 15 Facebook Retargeting Ads examples, we want to make sure you have a good grasp on a Facebook retargeting ads strategy that will bring results.

Yes, the copy and images will make or break your campaign, but without a strategy, we won’t have direction. And without direction, we won’t be able to measure results, make improvements or have confidence in our marketing approach as a brand.

If there’s anything you want to avoid in terms of Facebook retargeting ads, it’s trying to quickly to “rush” into a relationship with your potential customers or appear to force your products or services on them.

Instead, we want to take an approach that will give your potential customers a comfortable feeling. One that makes them feel important, cared for and supported. After all, we’re here to solve their problems, right?

Your initial ads will play a big role in the next step of your Facebook retargeting ads strategy. If you don’t warm your leads, you will have a more difficult time landing a sale during re-targeting, so aim to:

1. Introduce your business;
2. Show your audience how you can solve their problem;
3. Show them why solving their problem can make their life easier.

By using this approach in your initial ads, you’ll be able to further drive home each point in your retargeting ads using a few, (or all) of the examples we’ll be outlining below.

Learn more about advertising on social media HERE.

Creative Facebook Retargeting Ad Examples to Make More Money

So, with a strategy out of the way, let’s start digging into the real fun: creative Facebook retargeting ad examples you can use NOW for more money!

#1: Speak Directly to Your Audience

Just like I’m doing here, speaking directly to your audience when it comes to social paid advertising is incredibly important in terms of getting results from your Facebook retargeting ads.

Rather than talking to “them” be pointed. Use words like “You” when referring to your target audience. It will feel more personal, warm and friendly than if you’re just speaking out to anyone in particular.

“We saw this and thought of you.”

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By far one of the most effective forms of Facebook retargeting ads, reviews and testimonials are a great way to give your potential customers a glance at what they can expect when it comes to your products, services and business.

Why are testimonials and reviews so important and successful? With more than 85% of customers performing some kind of online research prior to making a purchase, (we call this looking for social proof) it’s important to showcase your companies best qualities with REAL reviews from REAL people.

You can make your Facebook retargeting ads THAT much better by testing out different audiences, corresponding images, video and ad copy to find out what works best.

For instance: you could run a review with a discount, or one review with a short form video.

You can try alternative ad headlines, different quotes, tagging a “press” publication for a spotlight and even changing up the length of your ad.

A quick example of a very well put together customer testimonial made into a Facebook retargeting ad is the regular customer testimonial videos done by Dollar Shave Club.

Their ads always involve a customer testimonial done into a video with compelling copy that catches their audiences attention immediately. Something that your best friend might film in order to show you how awesome their latest purchase was.

#3: Offer Discounts

Everyone loves a great discount. Especially when it comes to discounts for brands they already know about and have previously done a little research on.

Do your customers a huge favor and offer them a discount while you pull them ever closer into your funnel and down through the buyers journey.

The goal is to keep it short and simple, offering large discounts to broad audiences in the name of spreading the great news. Think “Place within the next 7 hours and claim 10% OFF!”

But why does this tactic work?

When it comes to Facebook retargeting ads, you have to work to surprise people in a “vulnerable” state. If they’ve already researched the product, have a pretty good idea of whether they’ll purchase or not and see that awesome discount code- perhaps paired with a customer testimonial or review-

Chances are, you’ve got this purchase in the bag.

However, getting your customers to make the purchase can also rest pretty heavily on what your ad creative looks like.

Oftentimes, if you can shoot to be creative AND entertaining while making your content relatable, your results will be through the roof.

The most effective Facebook retargeting ad creatives are both authentic and organic. (And this is why customer reviews/testimonials done via video work so well.)

Things to consider:

1. Test different discounts with your warm and hot audiences to find out what works the best for the products you want to sell.
2. Make your ad creative, authentic, original and entertaining.
3. Create content around specific products that your audience has viewed or done research on for bigger and better results.

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#4: Showcase New Product Alerts

Those epic “new product alert” ads in your News Feed that always seem to know what you’re looking for exactly when you need it.

Product alerts is a unique retargeting ad in that you’re pointing a brand new product at your warm audience and basically prompting them to come check it out.

An effective copy for this would be something that speaks directly to the audience, pulling them in, showing them you haven’t forgotten them and you think they’ll be interested in this particular new product or service.

A few Facebook retargeting ad examples for this concept might include:

“Hey you. Have you seen our brand new X? We know you’ll absolutely love it. Click down below and check it out.”

Or

“Hi, again. Guess what?? We’ve just released a brand new collection and we want you to be the first to come check it out. Click the link down below for details!”

These examples work because 1) You’re telling your customers that YOU remember them. You’re speaking in a way that makes you feel like an old friend who found something fun and wants to share.

This tactic works best for warm and hot leads because if you’re too familiar in the beginning with a cold lead, you won’t get very far. Especially because Facebook re-targeting ads can sometimes feel invasive.

You’ll want to keep this in mind as you work to create more and more content that speaks directly to your audience without going too far.

Things to Consider:

1. Re-target your social engagers and website visitors. The people who are already familiar with you. This allows you to restart the conversation and bring their attention to new products without being spammy.
2. Consider re-targeting your email list.
3. Open your Facebook re-targeting windows as far as you can for maximum reach.

#5: Inspire Action Steps: Utilize Delivery Dates

One of the oldest but most under-utilized tricks EVER when it comes to Facebook re-targeting ads.

By providing your potential customers with shipping dates and delivery dates, you’re cutting out the prospecting time in the cycle and basically making them feel almost as if they’re ALREADY made the purchase.

They start thinking about how awesome it would be for your products to show up in their mail three days later and before you know it, they’ve made the purchase.

This ad example works most frequently both with last-minute gift purchasers and impulse buyers. Using this ad around, say, Christmas can be a powerful way to get more purchases from the potential buyers who haven’t yet made a purchase and now know their product will come in in time to give as a gift.

A few effective Facebook retargeting ad copy examples that utilize this trick:

“The perfect present you’ve been waiting for, from you to you. Purchase now and get your order by 12/20”

Or

“Your premium spa kit ships free. Order now for delivery before the weekend and pamper yourself. You deserve it.”

Things to Consider

1. Give shipping estimates in your Facebook re-targeting ad copy
2. Utilize dynamic product ads, targeting to website visitors and using products they’ve already viewed.
3. Personalize copy for each product for maximum effectiveness.

#6: The “Are You Still interested?” Approach.

One of my personal favorites, sometimes just “asking” your customers if they’re still considering that item they were viewing is an extremely effective method of Facebook ads retargeting.

This is especially the case for products left in the cart.

Copy examples of this tactic would go something like this:

“Still interested in adding this X to your collection? Your next big conversation piece is waiting for you.”

“Still have X on your mind? It’s the perfect time to make it a part of your daily routine.”

Things to Consider:

1. Ask about whether customers are still considering a particular purchase.
2. Pair items left in the cart with other items.
3. As a good mixer strategy, this Facebook ad re-targeting example is best paired with one of the others. Think: customer reviews, estimated shipping dates and discounts.
4. Use with distinct CTAs. It’s either lead generation or purchases. Choose one.

#7: Call Out the Flaky Buying Behavior

Got some flaky customers who aren’t going all the way through with their plans to purchase? There’s a brilliant way to flip this around and call them out.

First, you’ll need copy. Be direct, but be sure you’re speaking directly to the customer on this one, (remember point One).

“Your cart is missing you.” – Showcase the product they left in their cart.

“If you’re ready to add this X to your collection, we are.”

“Did you forget something? Take another look. ”

Test copy. Create multiple versions and find out what works best for YOUR audience.

Things to Consider:

1. When in doubt, use puns. And emojis.
2. Target your potential audience with language that speaks directly to them. Think: HEY YOU, DON’T FORGET ME!
3. Go stop and utilize this RIGHT NOW for your cart abandoners. You won’t be disappointed.

#8: Engage With the Digital Experience

Customers, (including you) might not even have noticed ads that use this strategy in the past because it’s so…covertly perfect.

But the thing is that this tactic is wildly effective once you understand how to works.

Basically, the goal is to call out the customer and “join them” in their own digital experience.

For instance:

“An ad today, a new sweater in your closet this weekend.Order now.”

Or

“Who needs an algorithm? We don’t need one to know that you and this premium sweater deserve each other. Order now.”

This tactic is effective because you’re reminding customers where they are, as well as showing them where they could be. Like. On vacation. “You know and we know you deserve this.”

Things to Consider:

1. Bring attention to the digital experience.
2. Best pairing: dynamic product ads!

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#9: Call Attention to the Ease of Checkout

One of the easiest ways to get sales is to establish a Facebook re-targeting campaign centered around the ease of checkout.

If you can offer things like free shipping, this is the time to pull that out of your hat and show it off.

Some good examples of this Facebook ad campaign would be:

“Just a few more clicks: and then it’s yours!”

Or

“Almost there! Checkout and claim free shipping on your order NOW!”

This kind of call to action targets people who might have forgotten an item and now don’t want to go through the trouble of checking out. It’s a re-targeting strategy that specifically targets people who visit your website looking for something specific and then just…leave.

It’s similar to several other custom audience campaigns that utilize landing pages, however, it’s different in a sense that it’s calling attention to just how easy it would be to finally get that item you were looking at.

Things to Consider:

1. Keep your copy fun and to the point.
2. Use coupons or discounts in conjunction with this ad strategy to get even more and better results.

#10: Capturing The Emotional Side of Your Audience

If you can manage to strike an emotional chord, you’re in luck.

Sometimes, all you need to do is draw attention to the things you’re doing to improve the environment, or how you give back to the community through your efforts. This type of thing can be WILDLY effective for capturing both cold and warm leads.

A few examples of this Facebook re-targeting advertising strategy:

“Give back with every order. Now through September: we’re giving 10% of every order to X organization for X.”

Or

“Community matters. And that’s why all of our products are made with 100% local ingredients created by people like you. Order now!”

#11: Always Evergreen Offers

If you don’t advertise at least one evergreen offer, (like free shipping on your first order, or a premium BOGO on your first order) you need to jump into this ads strategy ASAP.

This blueprint can actually be utilized for both prospecting AND retargeting, as it fits both criteria.

Also, just because coupons and discounts tend to work the best doesn’t mean you have to do this as the only way to use this strategy. Nope! In fact, it’s nearly as effective to use some sort of “offer” (like three day shipping) that you ALREADY offer your customers without thinking about that you could utilize in your ad copy to pull your customers just a little closer.

#12: Leaving the Shelves

Nothing makes customers run faster to make a purchase than realizing their favorite product is flying off the shelves and won’t be around much longer.

Encourage your customers to make a purchase by letting them know their faves won’t be here much longer and we can guarantee you won’t have any issues making bank on it.

A couple of examples:

“Your favorite (product name) is ALMOST GONE! Hurry now before it’s too late and claim 10% off your order if you order in the next ten minutes!”

Or

“We’re saying goodbye to X collection. Claim yours before they’re gone forever.”

What Can We Learn From These Facebook Retargeting Ads Examples?

Sometimes the only thing keeping you from being successful in the social media space is seeing a few examples of your potential ads in action and utilizing every tool that the Facebook Ad Manager allows. Hopefully, these Facebook retargeting ads will be useful on your journey to making more sales and INCREASING YOUR REVENUE!

Just remember that your social media content creation also has a significant impact on the outcome of your ads, so don’t neglect one half of the equation for the sake of the other half!

Are you looking for social media expertise to help you dominate the competition?

Our team is fully-equipped and prepared to run a content and competitor analysis on your social media efforts and find out how to take your social media presence to the next level.

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FACEBOOK INSTANT EXPERIENCE ADS: AN EASY GUIDE TO CREATE ADS AND INCREASE ENGAGEMENT

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With recent research showing users spending an average of 5 hours on social media daily, your company or personal brand has a unique opportunity to grow your following, get more impressions and get more website visitors- all by utilizing Facebook Instant Experience Ads.

But what ARE Facebook Instant Experience Ads? And how do you even begin to unravel and take advantage of this opportunity in a way that unlocks its full potential?

Let’s get started.

What are Facebook Instant Experience Ads?

Facebook Instant Experience Ads, (formerly known as Facebook Canvas Ads) are the ultimate ad type when it comes to advertising strategies that will completely enthrall your audience immediately.  

With instantaneous loading times, Instant experience ads provide a mobile-optimized and hard to miss, screen-size call-to-action that are as random as the companies and agencies who create them.

Facebook instant experience ads provide an opportunity for you to include a good mix of audio, video, text, still images and call-to-action graphics in a fully captivating and engaging ad.

Before it was Facebook Instant Experience, it was Canvas Ads

But it wasn’t just a quick “hey, let’s rename this!”

Nope. In fact, when Facebook renamed Canvas ads to Instant Experience ads, they added several new features, including:

• Analytics functions
• Ability to embed Facebook pixels
• Ability to add third-party pixels for A/B testing
• More design template options
• Re-engagement capabilities

All of these elements work together to create the ideal mobile ad experience. One that will not easily be forgotten by your target audience. See below for an example of a Facebook Instant Experience ad:

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Are Facebook Instant Experience Ads Preferable to Other Ad Types?

Now that we have a good understanding of WHAT a Facebook Instant Experience ad is, it’s time to compare it to the other available ad types.

One of the perks to Facebook Instant Experience ads is that it doesn’t limit you the way some of the others do. This includes an ability to advertise where and whatever you want.

In addition to this, you can:

1. You can deliver and tell your story effectively on the spot, with a very short loading time and a full immersion in the ad experience.
2. Your stories will be better thanks to the ability that a Facebook Instant Experience ad will give you through a variety of videos, text, images and more.
3. It loads up to 15 times faster than the other ad types and has you fully immersed in the experience before you can even think twice.
4. Above all, Facebook Instant Experience ads are wicked easy to create and manage thanks to templates provided by Facebook for businesses that aren’t ready to hire an agency or freelancer to manage and create their paid ads.
5. Users prefer Facebook Instant Experience Ads to almost any other ad type, with around 53% of users opening it watching at least half of it, with the average time being about 31 seconds. This poses a unique opportunity for businesses to promote products that might be difficult to explain in a text ad, with the added addition of drawing users in via colorful, exciting images or videos.
6. You can reach your advertising goals faster using Facebook Instant Experience ads. Thanks to the way the algorithm works, you’ll be able to get more conversions, more engagement and more feedback, all while easily analyzing the results.

Facebook Instant Experience Ads: Banner Blindness

Banner blindness. Believe it or not, it’s a thing and it basically translates to consumers seeing too many ads, (an average consumer sees more than 5,000 ads a day!) and not tuning into them.

Facebook Instant Experience ads combat this issue by putting your product front and center of your audience. It helps to shut out the noise and isolate your products and services to increase brand-building and sales opportunities.

Facebook Instant Experience Ad Types

Obviously, your paid ad goals are going to require different things from your Facebook Instant Experience Ads. For instance, your product advertising and subscription advertising campaigns will look entirely different and will perform entirely different than, say, a lead generation campaign or a branding campaign.

Facebook allows you to create different types of Facebook ads for different types of goals, which is awesome because tailored ads make for faster, better results and a higher ROi.

However, different ad types means getting familiar with the different Facebook Instant Experience ad types, which means you need some paid ad education. All good. We’re here to cover all of them.

Ad Type #1: Instant Storefront

This ad type allows you to showcase your products in a grid layout, which allows you to showcase your products more effectively and in one place.

Ad Type #2: Instant Form

Just like the name, this Instant Experience ad type is great for selling expensive equipment or machinery that you know a potential customer won’t purchase immediately, but would like more information on.

Ad Type #3: Instant Customer Acquisition

You’ll be able to create a mobile landing page that encourages conversions thanks to Facebook Instant Experience which will allow you to easily and quickly bring customers on board.

Ad Type #4: Instant Lookbook

Say goodbye to product catalogues and hello to Instant Experience Instant Lookbook. An effective and easy way to showcase multiple products at once in an engaging and creative way.

Ad Type #5: Instant Storytelling

An exciting, engaging and creative way for customers to learn more about products and services.

With a variety of ad types available, it doesn’t matter what types of products, services or subscriptions you might be working to advertise because there’s something for everyone.

(Although, we love this ad type specifically for subscription marketing.)

How to Create Your First Custom Facebook Instant Experience Ad?

If you’re new to social paid advertising, or even just getting familiar with Facebook Instant Experience, don’t sweat. Facebook Instant Experience ad creation is extremely intuitive and easy to use.

But, to make things even easier, we’ve created a quick and easy-to-use guide to Facebook Instant Experience ad creation.

#1 Click on the Ads Manager and then “ads” within the manager, then “create”.

#2 Pick one of the ad objectives. Your choices will range from brand awareness to conversions.

#3 Name the campaign.

#4 Fill out the details! This includes details, audience, budget, schedule, copy, etc.

#5 Click “continue”

#6 Consider the ad goals and select your ad format.

#7 Name the ads.

#8 Add, arrange, name each component and smash that save button.

#9 Preview your Instant Experience ad to make sure everything checks out.

#10 Click FINISH.

It’ll probably take a run or two to get the hang of it, but once you do, you’ll be set and ready to go.

Things you will want to keep in mind: Facebook does NOT automatically crop your images/video. You’ll need to set your own specs if you want your Facebook Instant Experiences to be all that they can be.

Facebook Instant Experience Ad Specs Cheat Sheet

#1 Image size:

Full width is 1,080 pixels, and a full-height image is 1,920 pixels.

Tilt-to-pan and tap-to-expand options will allow you to use wider and taller images.

.png or .jpg or video files.

Up to 20 photos.

Adding two or more images allows you to include a carousel in your Facebook Instant Experience ad. HOWEVER: these are just images to be linked, not to be confused with a carousel ad.

#2 Video:

Minimum resolution of 720p.

Portrait orientation and not making videos full screen are the recommendations.

Recommendation is that collective run time of your videos not exceed 2 minutes, but

Facebook will allow you to run longer videos.

Videos should be used to emulate animated GIFs.

.mp4 or .mov file types only.

#3 Text Blocks:

Keep in mind that you can add multiple text blocks, but not more than 500 characters per block.

Call-to-Action on a Facebook Instant Experiences Ad: Specs\

Every Facebook Instant Experience ad has a spot for one CTA, (this is a necessity) and every CTA button can appear either filled with color, or simply outlined and opaque.

If you want your CTA to stand out, (you do) we would recommend you use the button option that fills it with a different color.

Specs: Button Height: 48px

• Button Text: 30 characters max. Text must fit on a single line.

Also, it might be cut off on low-resolution screens, but this isn’t always the case.

Facebook Instant Experience Ads: Best Practices

The point of this section? We don’t want you throwing valuable time down the drain trying to create an Instant Experience ad and then not getting the maximum results possible.

So it’s time to dig into the Facebook Instant Experiences best practices!

It’s Vital to Be Clear About Your Goals

When it comes to any and all ad creation, it’s beyond vital to be clear about your goals and design according to each one.

An ad optimized for conversions won’t get the same results if the goal is website visits or engagement. And this rings true for any combination of goals VS optimization, So be clear from the beginning and design accordingly.

HIGH-QUALITY CONTENT + A GOOD STRATEGY = MORE VISITORS TURNING INTO REVENUE FOR YOU

GET YOUR FREE PROPOSAL

Give the Highest Performing Instant Experience Ad a Try (You Know, For Science!)

Collection ads consist of a large header with four smaller images underneath. Executed properly, a collection ad can do an excellent job of showcasing your products and telling a unique and creative story.

With collection ads often resulting in higher click-through rates and better overall performance for your campaigns, collection ads can be a great addition to your Facebook advertising game, even in the beginning.

(Not to be confused with Facebook retargeting ads.)

Be Design and Copy Minded

The more customization that Facebook, (or anything, really) allows you to do the more chances you have of making critical design errors.

Whether you add a little too much copy, too little social advertising copy or add low resolution images, the threshold for error isn’t particularly high, which means you’ll need to be especially mindful of your design and the ways your design ideas could potentially damage your ROi.

Frequently asked questions

Hopefully we’ve covered all of your questions, but just in case, here’s some of the most frequently asked questions around Facebook Instant Experience.