If the answer is yes, you’re in the right place because today we’re diving into the ins and outs of X marketing for beginners and professionals alike.

Ready to get started? Get ready to take notes and let’s party!

X MARKETING GUIDE 2022: THE MOST EFFECTIVE SOLUTIONS FOR YOUR BUSINESS

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1) 17 EPIC CONTENT MARKETING EXAMPLES TO BOOST YOUR BRAND 
2) X PROMOTION COST: YOUR GUIDE TO LIMITLESS RESULTS
3) VIRAL MARKETING STRATEGIES

What is X Marketing?

X marketing is an idea or plan that involves putting money and energy into creating a strategy that will drive traffic, engagement, and sales for your business. It can be especially effective for brands that put focus on politics, blue-collar industries, the media industry, and B2B sales.

Whether you’re totally new to the concept of X marketing or know your way around the block, this guide is going to help take your online brand to the next level through strategical analysis and planning for results you can SEE.

How Can X Marketing Benefit My Business?

X is, in a lot of ways, the PERFECT marketing platform because it costs NOTHING to have a presence on X, promote your brand organically, gather data, share related content with your target market, provide assistance and customer service, AND to top it all off, X gives you the opportunity to expand your reach and find conversations that are taking place around your brand.

This free exposure, (though it takes work) can be an extremely powerful marketing tool for your business if you decide to learn how to properly wield it.

And that’s what we’re putting the spotlight on today.

What is an X Marketing Strategy and How Can it Benefit My Business?

An X marketing strategy is a blueprint that lays out exactly how your brand will approach the creation, publication, and distribution of content, as well as how you will approach analyzing and improving upon your efforts.

It takes the same amount of energy and works to create an X digital marketing strategy  as it does any other social media platform strategy, so be prepared to:

1. Create buyer personas
2. Create content (it should be engaging and unique)
3. Plan a content schedule
4. Analyze the results of your strategy

How to Create an X Marketing Strategy?

Unfortunately, X digital marketing isn’t as simple as just showing up and Xing. As we mentioned before, there’s quite a bit of legwork to do prior to beginning to see massive success on the platform.

#1 Run an Audit on Your X Account

If you don’t already have an X account, this is when you would create one. However, for those of you who have an existing account, it’s time for an audit.

Look over your whole profile and make notes about what content has performed and what hasn’t in the past.

This is also a great time to update contact information, and URLs and analyze the performance of the hashtags you’re using.

Your X Analytics Dashboard will give you all of the information you need to correctly audit your profile to find out what’s working and what isn’t and what you can improve to grow your audience.

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#2 Embrace a Brand Voice

So what particularly interests crowds on X?

As one of the most engaging places to find your audience, X marketing is impossible without embracing a particular brand voice and tone.

This is because the X universe is looking specifically for businesses that are authentic and true to themselves, even when it comes to content and the way it is presented.

Are you fun-loving and mischievous or more on the professional end of the spectrum? Maybe you want to be a little snarky, engaging and informative all at once.

Whatever tone you settle on, just make sure it’s an accurate depiction of your brand as a whole.

#3 Utilize Hashtags for X Marketing

X’s with relevant hashtags get almost DOUBLE the engagement and views than those that don’t utilize them with each tweet.

Now, this absolutely does NOT mean that it is wise to load up every X with hashtags. Instead, be mindful of which hashtags you’re using and keep it to 5 tops.

Some brands also take the time to create their own hashtag and encourage others to use them as well. This can be a hashtag around a particular event, product, or related service.

If you’re having trouble finding which hashtags are best for your brand, Sprout Social has a trend report that’s great for keeping up with #whatstrending and we 10/10 recommend it.

#4 Determine the Best Times to Post on X

If you want your X’s to get the most exposure, you’ll need to pinpoint when the optimal times to post are for your particular business and industry.

A good general rule of thumb is to post anytime between 9 and 11 on Wednesdays and Fridays, but the window is a lot larger with better research.

(Between 8 AM and 4 PM on Fridays is a GREAT time to garner the most engagement.)

#5 Schedule Your X’s to Save Time (And Sanity!)

While there are certainly exceptions to this, (we’re looking at you, Oreo. ;)) the majority of your X’s should be planned, written and any relevant content designed several weeks in advance with constant monitoring to ensure it’s still up to par and not going to ruffle feathers by being posted at the wrong time.

The main takeaway is to be CONSISTENT. Even if you’re only posting once a day, it’s important to stay on top, but also stay RELEVANT.

#6 Go All Out With Engagement

It’s all about engaging with your audience, sharing in their struggles, providing solutions, and educating them around HOW you can help them achieve their goals.

But in addition, it’s also about engaging with the individuals who are talking about your brand, including when it relates to supporting questions, praise, and disappointment.

The truth is that X digital marketing can be a GREAT way to address customer service issues when you’re properly wielding it as a tool for help and support.

#7 Set Goals and Make a Move to Reach Them

One of the most important parts of X digital marketing is setting attainable goals and taking the steps you need to reach them. This can include setting goals for follower counts, a percentage engagement increase, or any measurable goal-so long as you’re keeping up with it and truly working to make it an attainable one.

You can also set goals for general X marketing growth. Maybe you’ve set a goal for when you’re planning on discussing ads with a social paid ads agency, or you’re working to generate leads through a downloadable guide and/or email newsletter.

However you decide to approach the situation, just remember to keep it attainable so that you can feel confident about reaching your goals and expanding growth over time. Remember: no great progress happens overnight.

X Marketing for Business

Okay, so you’ve got your profile optimized, you’re setting goals and you’re using hashtags, but there’s more to it in the grand scheme of X marketing for business…right?

#1 Brand Your Profile

You don’t want anyone to have to GUESS about whether or not your X profile belongs to you. This might take a little work, but branding your profile is a (very) important part of X marketing for the business world.

A few ways you can do this would include:

• Branding your X handle: like @skincare_central or @nextgenmedgroup. As another example, our handle is @sociallyin on every platform. No exceptions.
• Update your X Header: by providing a header that is unique to your brand and includes your logo, you’re reminding people who are with just a glance.
• Update your X profile picture: the preferred approach to this would be your logo and/or a picture of yourself if you’re taking the influencer approach.
• Update your X bio: You’ll have 160 characters or less to work with here, so it needs to be direct, to the point, and personal.
• Don’t forget a website URL!
• Give your company a birthday: this can be the day your company was founded or how long you’ve actively been in business- may be the day you started dreaming big enough to consider your company an option!

#2 Utilize X Marketing for Driving Traffic to Your Website

Anytime someone X’s a direct link to your website mentions your website or includes information from your website, it’s time for a SHARE!

You can also embed X’s on your website, so consider launching X ads and regularly incorporating your URL in X’s.

#3 Get Your Business Verified on X

Depending on the size of your company and your following, you may want to consider getting verified sooner rather than later.

This can help build trust with your audience because they can be immediately aware of the fact that YES they’re conversing with a verified company and that it’s truly you. And you’re there to help them.

#4 Focus on Growing Your X Following

The larger your X following, the more people will see your content, right? Of course. So growing your X following should be among the most important aspects of your X digital marketing campaign.

Thankfully, there are several relatively easy ways to make this happen.

• Making ALL of your X content easily shareable. Anywhere.
• Using brand-specific, unique and relevant hashtags.
• Hosting giveaways and contests.
• Asking questions.
• Getting a push in the right direction with help from relevant X influencers.
• Interact with your followers by sharing their content, re-sharing, liking, and commenting on their X’s. Prove you’re worthy of a follow!
• Use images and videos to boost views.

Sometimes, following relevant X users in your industry can also be a great way to get some attention. Especially if you’re taking the time to interact on a daily basis.

Remember: it only takes a few minutes to drop a like and a comment. So make it happen!

X Marketing Best Practices

When it comes to X marketing, utilizing the best social network platform practices is the ultimate key to success.

In this instance, we’re going to go over some of the lesser-known best practices to give you a head start on the best ways to give YOUR brand a boost in the X digital marketing realm.

#1 Test, Test, TEST! And Then Test AGAIN!

There is a universe of things to learn from your X marketing efforts. By utilizing your successes, failures, and anything and everything in between, you’re giving yourself the opportunity to continually improve your efforts over time.

What messages are truly resonating with your audience? Which content seems to draw them in more easily and readily? Is there particular copy, images, or hashtags that often lead to more sales?

These are all things you can be taking notes on and learning from- even at the very beginning of the process.

Every effort is worth measuring!

#2 Plan Ahead With Evergreen X’s

In addition to your content schedule full of X’s on the daily, we 10/10 recommend storing a large selection of Evergreen, approved X’s for when you need some extra content, for whatever reason.

This will help you stay on top, even in a pinch!

#3 Crown a Content Theme King

Another great way to create engagement and garner excitement from your audience is crowing a different content theme king a few days a week.

For example mindful Monday, tell-all Tuesday, studious Saturday, etc.

This will also make planning and scheduling content so much easier!

[sociallyin_proposal text=”Last year alone, we managed a $6,000,000 ad budget for our clients.”]

#4 Improve Your Response Time with a List of Answers to Commonly Asked Questions

It’s all in the title, y’all.

Save yourself and your team an immense amount of time AND garner more trust and care points from your audience with lightning-fast response times thanks to already answered questions.

(Saving them in a Google spreadsheet will help you keep everything organized as efficiently as possible.)

#5 Keep an Eye Out for Relevant Opportunities to Connect

By staying on top of trending hashtags, relevant conversations, and hashtags and looking out for mentions, you’re opening the door to more opportunities to connect and grow your following.

A 10/10 as far as best practices go.

Frequently Asked Questions

Experience Next Level Growth With X Marketing

Whether you’re a big, medium, or small business, there’s little doubt that your brand could succeed on X with the proper digital marketing strategy, tools, and expertise.

If you’re interested in getting involved in the space, we want to help YOU get there with thumb-stopping, relevant content that speaks volumes about your brand before customers ever reach your website.

Click down below TODAY and let’s launch your X marketing campaign so you can start seeing results ASAP!

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Twitter was the original social media platform for fast-moving social media. TikTok showed up to give it a run for its money. Although social media users can post video updates quickly, it’s still not as fast as a post of pure text, or even one with a photo and text.

Twitter’s use of quick social posts can leave your feed scrolling by in the blink of an eye. News breaks and spreads and is buried in the most recent updates about the news. With content moving as fast as reality takes place – not to mention everyone commenting on it all – knowing the best time to post on Twitter is a must.

Social media as a whole has experienced quite a few shifts in the last few years, to say the least. The COVID-19 pandemic moved much of our lives online. Since social media helps us live those lives all the platforms saw increased use. Something else happened, though. How we used the platforms changed too.

In January, the Brookings Institution posted this article about Twitter’s usefulness in helping to get news – health-related or otherwise – out quickly and reliably. Here’s another stat for you: a 2021 study submitted to the National Library of Medicine showed that 76% of survey respondents said they turned to social media for health updates.

This is relevant because the data shows social media platforms exist not just as ways to share our lives, but as portals we use to find information. When it’s time to share important news, make sure you have a list of Twitter post best practices in mind.

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When Is the Best Time to Post On Twitter?

It’s time to reach your audience, so when should you post on Twitter?

1. Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays – Between 8 and 9 A.M. EDT
2. Best Days to Post on Twitter – Tuesdays and Wednesdays
3. Worst day to post on Twitter – Sunday

First, let’s unpack what some of this means. Overall, posts on the five days listed first are going to see more engagement than on Thursday or Sunday. There are a ton of reasons why, no doubt, but one of the big things is what people are focusing on for the two days not listed.

Think about it.

Thursday is essentially pre-Friday for a lot of social media users. It’s a kind of in-between day. Sunday is known the world over for bringing on the Sunday Scaries, so yeah, not a lot of social media use on Sunday, which is why it’s the worst time to post.

Knowing those things makes it easier to see why Tuesdays and Wednesdays are the best days to post to Twitter. They are right in the middle of the week, essentially. People are not engaged with other worries on Tuesdays and Wednesdays. They’re looking for things, whether that’s entertainment, health info, or something to buy.

When to post on Twitter is only the first step. What to post on Twitter is also very important.

What Should You Post On Twitter?

Your audience is out there ready to find your product, whatever it may be. How do you go about getting your messages to them? First, know who you want to talk to and know as specifically as possible.

Next, utilize hashtags on Twitter and make sure to post no more than three or four. A wall of hashtags is offputting and makes you seem needy, so stick to no more than four. Even more specifically, use popular hashtags associated with your audience, but don’t misuse hashtags just for more exposure.

A newer development with Twitter is how the website and app prioritize content that keeps users on the platform. There’s some anecdotal evidence showing that Twitter prefers content without links. If you’re looking to bump up your engagement on Twitter, you need to post content that doesn’t aim to take users away from the website.

One way businesses and even individual users utilize links is to post them in a thread – within the replies of a tweet they’ve already posted. This allows the initial content to keep users on Twitter which will bump up engagement but also gives them the opportunity to see your link.

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It’s Time to Tweet

You know when and on what days to post on Twitter, now it’s time to refine your knowledge of the audience and start talking to them. Move quickly, post during those key times, and you’ll be talking to the people who will love what you have to offer.

Frequently Asked Questions

Sure, you could say that promoted content on Twitter is like a billboard…if billboards could instantly analyze every individual driving by and project the exactly correct ad to their dashboard based on their age, career, religion, location, or other billboards they’ve seen recently.

So yeah, it’s really pretty different. But one similarity does carry over: it’s not free. How much does advertising on Twitter cost?

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Promoted content on Twitter is identifiable in the lower left corner by the word “Promoted” and a little arrow. But while that ties all kinds of promoted posts together, there are several different ways of promoting content on Twitter.

First, you can promote typical tweets that you’ve already posted. Twitter users can take your text posts, images, or videos and turn them into advertisements for your business. It’s wise to look at posts that performed well in terms of your key performance indicators the first time. For example, if you’re looking to drive traffic to your site from Twitter, choose a tweet that performed well in the CTR metric.

You can also design posts for promotion right from the get-go. Besides the other options, you can also have carousel and moment ads. Carousel ads have a few different images that you can swipe through. Twitter moments are similar to Guides on Instagram: it’s a collection of tweets, yours or others, that relate to each other around some central idea, theme, product, or hashtag. You can promote that collection as a Moments ad.

You can also promote trends and your entire account. These boost your Twitter account or sponsored trend (represented with a hashtag) to show up at the top of the Explore tab. The pros? Your business gets out there in front of everyone on Twitter in a creative way. The cons? They are incredibly expensive.  To give you an idea, a promoted trend can cost $200,000 a day.

Twitter Ads Cost: Understanding Twitter Promotion Pricing

This point provides a good segue into the bigger question at hand: how much does Twitter promotion cost?

As in every good marketing question, the answer is…wait for it…it depends .

Twitter charges for every “billable action.” Billable actions are set based on your goals for the promoted content. Want clicks to your website? Link clicks are billable actions. Trying to get people to engage with your content? Likes and retweets are billable actions. You set these campaign goals within the ad creator and Twitter only charges you when those actions are taken.

This model means that you can determine what part of the marketing funnel you want to target, create ads with those specific goals in mind, write copy that encourages a relevant action, and then only pay when someone takes that action. Being intentional with designing the right ad for the goals you have really is the best Twitter promotion strategy.

We love this because it increases your efficiency and effectiveness as an advertiser. You don’t pay for the ad to just be up whether anyone does anything with it or not, the way you would have to with traditional print advertising. That billboard costs you the same rate regardless of how many people drive by it or how much more website traffic you get. Instead, the cost of Twitter ads is fine-tuned to your specific goals and the degree to which you are accomplishing those goals.

The drawback to this is that it’s hard to tell you how much it will cost in a blog article like this. The range for promoted tweets is about $.50-$2. Promoting your whole account is significantly more expensive—$2-$4 per follow.

There’s a range because, again, ad cost varies depending on your specific goals. There’s another reason, though.

Many social media platforms, including Twitter, sell ad spots on an auction.

When you create an ad, you have to determine your target audience. Other advertisers are also aiming for that same audience, and there are a limited number of ad spots available (no one wants to scroll through their feed and only see ads!). To determine who gets priority placement to those target audiences, Twitter offers the ad spots up for bidding. The highest bidder gets the spot.

However, they charge you as the winner relative to your closest competitor’s bid. If you bid $2 for a billable action, and your closest competing bid was $1, you only have to pay $1.01.

Other things factor into your ad placement. Twitter rates the quality of your promoted content and uses that to help it decide whether to show your ad. This should motivate you rather than discourage you—if you can create good content for your goals, you will not only see better results just by the nature of having a good ad,  Twitter will reward your effort with an increased reach.

All of these factors come together to determine how much it will cost to promote your tweets.

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Twitter Advertising Cost Breakdown

Twitter advertising costs vary widely depending on your campaign objectives, target audience, and bidding strategy. On average, businesses spend between $0.50 to $2.00 per engagement for promoted tweets, while follower campaigns typically range from $2.00 to $4.00 per follower. However, these figures can fluctuate significantly based on competition, industry, and targeting parameters.

The platform operates primarily on an auction-based system where advertisers compete for limited ad space. This competitive bidding process means that costs can increase during peak advertising seasons or when targeting highly sought-after demographics. Many businesses find that their initial Twitter advertising budgets start around $500-$1,000 per month, though enterprise-level campaigns often invest tens of thousands monthly.

Twitter offers several campaign objectives that influence your overall cost structure. Awareness campaigns typically have lower cost-per-impression rates but may not drive immediate conversions. Consideration campaigns (website clicks, video views, etc.) generally cost more per engagement but deliver more qualified traffic. Conversion campaigns often have the highest costs but provide the most direct return on investment when properly optimized.

Twitter Ad Formats and Their Cost Implications

Different Twitter ad formats carry varying cost structures. Promoted Tweets are generally the most cost-effective option, with advertisers typically paying only when users engage with the content. Promoted Accounts tend to have higher costs per follower but build long-term audience value. Promoted Trends, which appear in the trending topics section, are premium placements that can cost upwards of $200,000 per day, making them accessible primarily to large brands with substantial marketing budgets.

Video ads on Twitter often command higher engagement rates but also come with higher production costs. The platform’s autoplay feature means videos begin playing automatically in users’ feeds, potentially increasing view counts but not necessarily meaningful engagement. When calculating the true cost of video campaigns, advertisers must consider both the media spend and the production investment required to create compelling video content.

Factors Affecting Twitter Advertising Costs

Several key factors influence how much you’ll pay for Twitter advertising. Audience targeting specificity plays a significant role – broader audiences typically cost less to reach, while highly specific demographic, interest, or behavioral targeting increases competition and costs. Geographic targeting also impacts pricing, with major metropolitan areas and countries with high Twitter usage commanding premium rates.

Seasonal trends significantly affect Twitter ad costs. Major events like the Super Bowl, holiday shopping seasons, and political elections drive up competition and prices. Industry vertical is another crucial factor, with competitive sectors like finance, technology, and consumer goods typically experiencing higher costs than less competitive niches. Additionally, your account history and ad quality scores influence how efficiently Twitter’s algorithm serves your ads, potentially reducing costs for advertisers with historically strong performance.

Bid strategy selection directly impacts your Twitter advertising costs. Automatic bidding lets Twitter optimize for the best results within your budget but may not provide the cost control of manual bidding. Maximum bid strategies give advertisers more control but require more active management. For most advertisers, starting with automatic bidding while learning the platform, then transitioning to more manual control as campaigns mature, provides the optimal balance of performance and cost efficiency.

Twitter Ad Campaign ROI: Measuring Cost vs. Value

Understanding the return on investment for your Twitter advertising campaigns is crucial for determining whether your ad spend is justified. While cost metrics provide one perspective, the true measure of success comes from analyzing how those costs translate to business results. Effective Twitter campaigns typically achieve a positive ROI when properly targeted, with engaging creative, and clear conversion paths.

To calculate Twitter ad ROI, track both the direct costs (ad spend) and indirect costs (content creation, management time) against the value generated. Value metrics might include direct revenue from conversions, lead value based on average close rates, or brand lift measured through surveys. Most successful Twitter advertisers establish campaign-specific KPIs that align with their business objectives, whether that’s generating leads, driving sales, or building brand awareness.

Twitter’s analytics platform provides robust data on campaign performance, but many advertisers benefit from connecting these insights with broader marketing analytics systems. By integrating Twitter campaign data with your CRM or marketing automation platform, you can track the customer journey beyond the initial click, providing deeper insights into the true value generated from your Twitter advertising investment.

Setting Realistic Budget Expectations

For small businesses new to Twitter advertising, starting with a test budget of $300-$500 per month allows for meaningful data collection without significant financial risk. Medium-sized businesses typically allocate $2,000-$5,000 monthly for ongoing Twitter campaigns, while larger enterprises might invest $10,000-$50,000+ monthly across multiple campaign types. These budget ranges should be adjusted based on your industry, competition level, and specific business objectives.

The most successful Twitter advertisers adopt an incremental approach to budget allocation. Begin with smaller test campaigns to establish baseline performance metrics, then gradually increase investment in the targeting strategies and creative approaches that demonstrate positive returns. This methodical scaling helps prevent wasteful spending while maximizing the impact of your Twitter advertising budget.

Budget pacing also significantly impacts campaign performance and cost efficiency. Daily budgets provide tighter control but may limit optimization opportunities, while lifetime budgets offer more flexibility for the algorithm to find optimal delivery times. Most experienced Twitter advertisers recommend setting lifetime budgets with daily spend caps to balance control and performance, particularly for campaigns running longer than a week.

Is Promoting Tweet Worth It?

When deciding where to put your marketing budget, weighing the return on your investment is important. You won’t know your true cost-per-engagement (CPE) or cost-per-follow until after the campaign is complete, but there are things you can do to set yourself up for success before promoting a tweet.

First of all, as we mentioned earlier, it’s important to really hone your content to match your strategy. Additionally, give your audience a reason to follow through on the action you want them to take, and reel them in once they’re on your hook.

For example, a good click-through rate is fantastic, but it doesn’t earn you money if there’s not something for your fish (gotta pick an analogy and stick with it!) once they get to your website (a promotion, for example). In short: a good Twitter promotion strategy doesn’t end with Twitter.

Another general principle when it comes to ads is to target an audience that is neither too broad, nor too narrow. This is especially true for ads sold on an auction basis.

The more specific your audience targeting is, the more likely it is that you’ll not only hit your ideal customer base, but you’ll also potentially have less competition for that audience and be able to get your ad shared at a lower price. If your audience is too narrow, you could end up wondering why nothing’s happening in your ads.

Ultimately, the person who can decide if it’s worth it is you. But if it helps, here are some fun stats:

• Almost a quarter of adults in the United States use Twitter.
• About half of that audience is ready to buy products.
• In fact, the use of some of Twitter’s other features, such as Twitter Spaces, has been directly linked to significant increases in sales.
• Twitter’s cost-per-mille: The cost for every 1000 views or engagements) is also the lowest of the major social media platforms.

Frequently Asked Questions

But we’ve also got general advice, too. We would summarize it like this:

• Content is everything. Make it the best it can be.
• Promote your most vital work based on your KPIs, not the stuff that’s underperforming in hopes of making it perform better.
• Strategize before taking action. Don’t just advertise willy-nilly, but choose your target audience carefully.
• Optimize your internet presence (website, other social media, Twitter itself) before going live with a campaign.
• Study your results. After a campaign is done, examine all your analytics and apply that information to your next campaign. Don’t waste a learning opportunity like that!

Conclusion

Twitter is a powerful tool for businesses to connect with potential customers and promote their products or services. By understanding the different ways to promote content on Twitter and the associated costs, businesses can create effective campaigns that deliver a strong return on investment. While promoting tweets can be expensive, the potential benefits of reaching a wide audience of engaged users make it a worthwhile investment for many businesses.

By creating high-quality content, targeting the right audience, and analyzing campaign results, businesses can optimize their Twitter promotions and achieve their marketing goals. With the right strategy and approach, Twitter can be a valuable asset for any business looking to expand their online presence and reach new customers.

For more social media tips, stick around! If you are in the market for a social media agency to take on your social media advertising, Sociallyin got you—send us an inquiry for a free consultation! We’d love to come up with a strategy for you and grow your brand online.